Statistics & Reports

Your business, at a glance. How much revenue you've booked. Which brokers are your best referrers. How quickly properties you stage actually sell. All in one page so you can answer "how's the year going?" in about five seconds.

Where To Find It

Statistics in the main navigation (web) or the Statistics tab (mobile).

The Five Tabs

Overview

The high-level dashboard:

• Total revenue — sum of project fees in the selected date range
• Projects completed — count of projects marked Completed
• Completion rate — percentage of started projects that reached Completed
• Average ROI — how much revenue each dollar of staging cost generated

This is the tab most stagers glance at daily.

Market Performance

How the properties you stage actually perform on the market:

• Average days on market (DoM) — from listing to sale, for listings you staged
• DoM trend — monthly average over the range
• Pending rate — what percentage of your staged listings went pending within X days
• Price reductions — how many of your listings had price cuts (data permitting)

This is the tab you show brokers when they ask "what does hiring you actually do?"

Clients (Brokers)

Top referrers by multiple cuts:

• Revenue by broker — who brings you the most money
• Projects by broker — who brings you the most volume
• Average project size by broker — who brings the high-end work

Click any broker to filter down to their deals specifically.

Volume

How many projects you're doing:

• Monthly project count — month-by-month bar chart
• Project type breakdown — single-family vs. condo vs. townhouse split

Useful for capacity planning: are you growing, flat, or shrinking? Is summer your peak?

Revenue

Money detail:

• Monthly revenue — bar chart by month
• Revenue by property type — where the dollars come from
• Revenue by broker — (same data as the Clients tab, cut differently)

Date Ranges and Filters

Above every tab:

• Date range — Last 90 days, This Year, All Time, or Custom
• Property type filter — restrict to single-family, condo, townhouse, etc.
• Normalized ROI toggle — on the Market Performance tab, divides ROI by property value so high-end homes don't distort the averages

What "Revenue" Counts

Only completed projects contribute to revenue. Projects in Draft, Active, or Cancelled status aren't counted. If you want a metric to show up, the project needs to be marked Completed.

Long-Term Stagings

Projects marked as Long-term staging — model homes, ongoing showrooms — are excluded from market performance stats (days-on-market, ROI %, list-to-sale ratio). They'd pollute those averages since there's no sale event.

They still count toward revenue totals, project counts, and client breakdowns. Mark them as long-term on the project form so the market metrics stay meaningful.

Refresh Behavior

Metrics refresh automatically every 5 minutes. If you just marked a project Completed and it's not showing yet, wait a few minutes or reload.

What Statistics Doesn't Do

• No drill-down: you can't click a revenue bar to see the underlying projects. (Filtering by broker on the Clients tab is the closest equivalent.)
• No year-over-year comparison: pick a range, see one value. No "up 23% vs. last year" callouts yet.
• No forecasting or pipeline: stats are historical. Current active projects count but expected future revenue doesn't.
• No per-team-member breakdown: stats are business-wide. You can't filter to "only what Jane booked" yet.
• No export to CSV: if you need raw data for a tax prep or a spreadsheet, you'll need to pull it from invoices manually.

Related

• Creating Projects — project data is what statistics reports on
• Invoicing Overview — revenue flows from invoices
• Property Monitoring — market performance metrics come from listing data